{"id":7723,"date":"2025-07-05T18:51:05","date_gmt":"2025-07-05T16:51:05","guid":{"rendered":"https:\/\/omgmarketing.pl\/?p=7723"},"modified":"2025-12-05T18:54:13","modified_gmt":"2025-12-05T17:54:13","slug":"getting-google-reviews-how-to-do-it-right","status":"publish","type":"post","link":"https:\/\/omgmarketing.pl\/en\/getting-google-reviews-how-to-do-it-right\/","title":{"rendered":"Getting Google reviews – how to do it right?"},"content":{"rendered":"

Google reviews are left by users on a company’s profile in Google Search and Google Maps. They are publicly available and have a direct impact on how a company is perceived by potential customers, candidates, or any stakeholders. The reviews are located in the “Reviews” section of the Google Business Profile card, which appears next to search results and in the Google Maps app when a company is found.<\/strong><\/p>\n

Any consumer who has used a company’s services or purchased a product can add their review, rating the company on a scale of one to five stars and adding a comment describing their experience. The process of adding a review is simple: the user logs into their Google account, selects the company’s profile, clicks “Write a review,” and types their feedback.<\/span><\/p>\n

 <\/p>\n

Why are Google reviews so important?<\/strong><\/h2>\n

Google reviews can determine whether a potential customer decides to use a company’s services. In highly competitive industries, every review matters. Most consumers trust online reviews. As a result, negative reviews can damage a company’s reputation and reduce its credibility.<\/span><\/p>\n

Skillful management of reviews, including negative ones, can be an opportunity to improve the company’s image. Companies that respond professionally to criticism show their commitment and customer care, which can attract new users.<\/span><\/p>\n

 <\/p>\n

How to remove negative reviews on Google?<\/strong><\/h2>\n

Removing negative reviews on Google is possible, although it requires meeting specific conditions. Google allows reporting content that violates its guidelines.<\/span><\/p>\n

A review can be removed if it contains:<\/span><\/p>\n

    \n
  • Offensive or vulgar content:<\/b> Reviews containing abusive language, racist content, or other inappropriate expressions can be reported.<\/span><\/li>\n
  • Fake or spam reviews:<\/b> Reviews from competitors or those that are clearly spam are grounds for reporting.<\/span><\/li>\n
  • Privacy-violating information:<\/b> Reviews containing personal data, such as employee names, addresses, or phone numbers, also qualify for removal.<\/span><\/li>\n<\/ul>\n

    To report a review, click the three dots next to it and select the “Report violation” option. This process can take several days, and the decision to remove the review depends on Google’s assessment. However, it’s worth remembering that critical reviews that do not violate the rules will not be removed.<\/span><\/p>\n

     <\/p>\n

    How to deal with negative reviews that cannot be removed?<\/strong><\/h2>\n

    If a negative review does not qualify for removal or Google refuses to remove it, there are other ways to minimize its impact:<\/span><\/p>\n

      \n
    • A professional and polite response:<\/b> An appropriate reaction to a negative review can mitigate its effects. The customer sees that the company responds to problems and is ready for dialogue.<\/span><\/li>\n
    • An apology and a proposed solution:<\/b> If the criticism is justified, an apology and a willingness to rectify the situation can change the perception of the company.<\/span><\/li>\n
    • Encouraging customers to leave positive reviews.<\/span><\/li>\n<\/ul>\n

      A large number of positive reviews can reduce the impact of individual negative ones. Asking for a review after the collaboration\/service is completed is an effective way to increase the number of reviews.<\/span><\/p>\n

       <\/p>\n

      Is it worth buying Google reviews?<\/strong><\/h2>\n

      Buying reviews may seem tempting, especially when a company is struggling with a low number of reviews or negative feedback. However, this is a risky strategy:<\/span><\/p>\n

        \n
      • Possibility of the profile being banned:<\/b> Google regularly improves its algorithms to detect fake reviews. A company profile suspected of manipulating reviews may be penalized with reduced visibility or completely removed from Google Maps.<\/span><\/li>\n
      • Loss of customer trust:<\/b> Users are increasingly able to recognize fake reviews. If the reviews look unnatural, potential customers may lose trust in the company.<\/span><\/li>\n
      • Legal problems:<\/b> In many countries, including Poland and Germany, buying reviews can be considered an illegal practice, which can lead to financial penalties.<\/span><\/li>\n<\/ul>\n

         <\/p>\n

        How to legally obtain positive reviews?<\/strong><\/h2>\n

        There are ethical and effective methods for getting positive reviews:<\/span><\/p>\n

          \n
        • Ask customers for reviews:<\/b> After a collaboration or service is complete, it’s worth sending the customer a thank-you note with a request for a review. It is important that the request is subtle and does not exert pressure.<\/span><\/li>\n
        • Make the review process easy:<\/b> Direct links to the review form can significantly increase the number of reviews. Links can be shared in emails, SMS messages, on the website, and using printed materials like posters and stickers with QR codes.<\/span><\/li>\n
        • Loyalty systems:<\/b> Offering small bonuses, such as discounts or loyalty points, for leaving a review is an effective solution, as long as it complies with legal regulations.<\/span><\/li>\n<\/ul>\n

           <\/p>\n

          Why and how to generate direct links for leaving Google reviews?<\/strong><\/h2>\n

          A Google review link allows customers to quickly go to the review form, which simplifies the entire process and increases the chances of getting a review.<\/span><\/p>\n

           <\/p>\n

          How to get a Google review link?<\/strong><\/h2>\n
            \n
          • Through Google Search:<\/b>\n
              \n
            1. Log in to your Business Profile.<\/span><\/li>\n
            2. Select your business and click on the number of reviews.<\/span><\/li>\n
            3. Copy the “Get more reviews” link.<\/span><\/li>\n<\/ol>\n<\/li>\n
            4. Through Google Business Profile Manager:<\/b>\n
                \n
              1. Log in to your Business Profile.<\/span><\/li>\n
              2. Select your business and find the “Share your profile” option.<\/span><\/li>\n
              3. Copy the link.<\/span><\/li>\n<\/ol>\n<\/li>\n
              4. Through the Google Maps app:<\/b>\n
                  \n
                1. Open the app, click your profile icon, then “Your business profiles.”<\/span><\/li>\n
                2. Select “Get more reviews.”<\/span><\/li>\n
                3. Click “Share profile.”<\/span><\/li>\n<\/ol>\n<\/li>\n
                4. Through Place ID Finder:<\/b>\n
                    \n
                  1. Search for your company in the Place ID Finder tool.<\/span><\/li>\n
                  2. Copy the Place ID and paste it as the second part of this address: <\/span>https:\/\/search.google.com\/local\/writereview?placeid=<\/span><\/li>\n<\/ol>\n<\/li>\n<\/ul>\n

                     <\/p>\n

                    How to create a QR code for Google reviews?<\/strong><\/h2>\n
                      \n
                    1. Get the review link using the instructions above.<\/span><\/li>\n
                    2. Open Canva, click “Create a design,” and choose your project size.<\/span><\/li>\n
                    3. In the side panel, select “Apps” and find the “QR Code” option. Paste the copied Google review link into the appropriate URL field.<\/span><\/li>\n
                    4. Click “Generate QR code,” then adjust the size and position of the code in your design. You can also add a background, text, borders, and a logo.<\/span><\/li>\n
                    5. You can download and\/or print the finished design to share the QR code with customers.<\/span><\/li>\n<\/ol>\n

                       <\/p>\n

                      Google Reviews<\/strong><\/h2>\n

                      Google reviews are an essential element of building a company’s online image. Effective review management, responding to criticism, and encouraging customers to share positive experiences are key to long-term success. Buying reviews is a risky strategy that can do more harm than good. It’s better to focus on honest methods of obtaining authentic reviews that will help build trust and a positive brand image.<\/span><\/p>\n

                      Note:<\/b> This document is for informational purposes. Every effort is made to keep all information up to date. However, this does not constitute a binding legal interpretation.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

                      Google reviews are left by users on a company’s profile in Google Search and Google Maps. They are publicly available and have a direct impact on how a company is perceived by potential customers, candidates, or any stakeholders. The reviews are located in the “Reviews” section of the Google Business Profile card, which appears next […]<\/p>\n","protected":false},"author":1,"featured_media":7438,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[192,190],"tags":[],"yoast_head":"\nGetting Google reviews - how to do it right? - OMG Marketing<\/title>\n<meta name=\"description\" content=\"Google reviews can determine whether a customer decides to use a company's services. 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